When bad things happen to good people

Posted on Monday, October 5th, 2009 at 3:46 pm

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When bad—really, really bad—things happen to good people, there’s a place to go where it’s not your fault. There’s a place where you’re safe. That place is Nina’s Place. Named for Nina de Villiers, a 19-year old who was abducted and murdered while jogging near her home in Burlington, Nina’s Place is a sexual assault, domestic violence crisis centre where people can go for immediate and compassionate care.

In working on this intense, long-term assignment, wishart recognized that the message needed to include men as well as women. Boys, as well as girls. Different messages were based on exhaustive research and addressed the needs of a number of different people: “There is a place where I’m my own person. Where there are no secrets. And love doesn’t come in black and blue… There is a place where pain has no gender, where my scars tell a story and I can finally stop being ashamed….”

This was a large yet highly-targeted multi-media campaign in Halton Region and included print, outdoor, television, viral and ambient marketing. We hope that you and anyone you know never needs a place like Nina’s Place. But we’re glad that such a place exists. Go to www.ninasplace.ca for more information.

HAND LETTERING: Ian VanDuzer
AGENCY: wishart
WEBSITE: www.wishart.net
CREATIVE DIRECTOR: John VanDuzer
ART DIRECTOR: Mike Kasperski
WRITER: Oanh Tran
PHOTOGRAPHY: Stock (for obvious reasons)
HAND LETTERING: Ian VanDuzer
CLIENT: Joseph Brant Memorial Hospital (Burlington)

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