Farewell, Digital World. (It’s all for a Cause)

Posted on Saturday, November 27th, 2010 at 6:57 pm

Everybody wants their 15 minutes of fame. Nowadays, it’s easier than ever before, with social networking sites like Twitter and Facebook letting you broadcast all the interesting stuff you need to say across the internet for the world to read and take interest in. But as any aspiring internet celebrities will tell you, it’s hard to get noticed in a culture of funny cat pictures and videos of people running into walls. How are charitable organizations supposed to break into this internet culture?

Sometimes in this world of increasing connectivity, the best way to be heard is to be quiet. This seems to be the main idea behind Alicia Keys’ fundraising campaign titled “Buy Life.” Celebrities like Kim Kardashian, Justin Timberlake, Usher, and Elijah Wood went silent on Twitter and Facebook on World AIDS Day, until fans donated $1 million to “buy their lives back.” They were effectively dead, as evidenced by the posters accompanying the campaign. These posters sprouted taglines like “Kim is Dead” (for Kim Kardashian’s poster).

People raised money by texting their favourite “dead” celebrity’s name, automatically donating $10 to the campaign. The campaign was a great success, reaching their goal of $1 million in a day. Ms. Keys attributed the success of the campaign to the method of donation: texting. “You’re always texting your friends,” she says. “Now, you’re going to text to Buy Life.”

At wishart, we’re always looking for a new way to break into the social scene. We’d like to congratulate Ms. Keys for figuring out how to do it by shutting up.

You can donate money to the ongoing campaign, or take an oath of digital death yourself at www.buylife.org


Alica Keys is dead. Or is she?

Alica Keys is dead. Or is she?

Responses (2)

  1. May I just say what a comfort to discover somebody that really knows what they’re discussing online. You certainly realize how to bring an issue to light and make it important. More people must check this out and understand this side of the story. I was surprised you are not more popular since you definitely possess the gift.

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  2. Charla says:

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