Everything is designed. Few things are designed well. — Brian Reed

Posted on Monday, January 9th, 2012 at 9:55 pm


Having just returned from Mexico, I’d like to share some photos which will help me explain my ideas about design and why it matters. This is the first of what I hope will be many posts exploring the importance of design…

I may be the one person on the planet who hasn’t devoured Steig Larsson’s “Tattoo trilogy” but if you CAN tell a book by it’s cover, I’ll surely read it in Spanish if I ever get around to it.

Part photo, part illustration, part Photoshop construct, this remarkable cover captures the chilly, moody life of strung-out punk heroine, Lisbeth Salander who – by now – is the world’s most famous girl with a dragon tattoo.

As if the book needed any more help to create sales… but no doubt this cover was important early on in attracting an audience. Remarkable!



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