In a world saturated with social media buzz, websites still rule

Posted on Monday, July 9th, 2012 at 9:58 pm

This just in…

According to a US survey, 65% of Millennials (those between the ages of 20-35) go to a nonprofit’s website to learn more about the organization, as compared to 55% who turn to social media, 47% to email newsletters, 18% to printed communications, and 17% to face-to-face discussions. (What? Young people still talk… to people?!!!) When asked what type of information they would share about a nonprofit on Facebook, “cool events” was most popular at 74%, followed by statistics (69%), news (65%), opportunities (61%), and video (47%).

The report states: “Technology has allowed Millennials to expect immediate and impulsive interactions with nonprofit organizations. Organizations’ websites remain the primary hub for learning about a nonprofit, seeking volunteer opportunities and giving. In one glance at your website they want to know what your organization is doing, how they can participate, and how their participation helps the cause.”

Good to know!

Download the report for free:…/TheMillennialImpactReport2012.pdf

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