The Meeks shall inherit the earth

Posted on Tuesday, September 17th, 2013 at 2:24 pm

She’s always been a star…

Misty Meeks began her career at wishart and what a career it’s been. Up, up, up from day one. And ‘day one’ was at wishart.

Oh, and did I say that she’s still a year shy of 30? Featured in Marketing Magazine’s 30 Under 30, Misty should have been on the cover and she should have been there years ago, that’s how good she is.

Here’s the article:

Misty Meeks, 29
Director of Digital Strategies , Argyle Communications

“If I had a tagline it would be: “Listens, leaps and loves it.”

As director of digital strategies at Argyle Communications, Misty Meeks has played a key role in the agency’s recent success. Argyle’s revenue and team have both more than quadrupled in size, working with high-profile public and private sector clients including Nestle, Toronto Transit Commission, Metrolinx, Ontario Science Centre and Red Bull.

During her three years at the respected Toronto-based PR shop, she’s established herself as a sought-after digital expert—she developed the social media marketing curriculum for George Brown College—and won numerous awards, including two Gold Quill Awards of Excellence from the International Association of Business Communicators and an Ace Award of Excellence from the Canadian Public Relations Society.

For Meeks, the journey began as a copywriter. After completing the creative advertising program at Centennial College, she took on an internship with Wishart, a Hamilton, Ont.-based boutique agency that focuses on the public sector. It was there, however, that the copywriter discovered her digital calling.

With clients demanding more digital expertise and Meeks leveraged her experience with digital platforms, she began moving away from traditional writing, eventually becoming Wishart’s webmaster.

“Quick, smart and always ahead of the curve, Misty is a seasoned veteran, well versed in all things web,” says John VanDuzer, Wishart’s president and creative director.

Craving change, Meeks left the agency to go client-side. Fueled by her interest in the public sector and her love of fauna, she took a position with the World Society for the Protection of Animals (WSPA). She not only helped to build the Canadian office’s social media practice from the ground up, but also applied her approach globally, mentoring colleagues from more than 10 countries.

“I wouldn’t say I’m necessarily committed only to one cause, but I like the notion that communications and social can be used to actually drive both behavioural change, as well as policy change and [create improvements for] both people and animals everywhere,” says Meeks.

Meeks made the move to Argyle in 2010 at a point when it was building out its digital practice to complement its existing offerings. She was chosen to lead and grow the team, working with the brass to define areas of specialty for the company within digital communications. Her contributions have been beneficial to say the least.

A proud moment, she says, was the launch of a campaign promoting the Crosstown, a transit line across Toronto’s busy Eglinton Ave. corridor. Aiming to build awareness and goodwill, but restrained by a limited budget, she took the “open house public meeting” concept online to much success. Within a year it had achieved 19,000-plus views on YouTube, 1,000-plus fans on Facebook and over 89,000 unique website visits. Public participation in the program increased by 80% and local, national and international awards were won.

“Misty is one of the most digitally savvy and creative people I know,” says Scott Steele, account director at Argyle. “We’re constantly surprised by the things we learn from her, and how quickly she can make the complex simple. Misty has critical vision that extends well beyond the tip of your nose. She gets it.”

“Misty has thrived at Argyle because she exemplifies the two most critical things about our corporate culture: setting high standards and treating people well,” adds Argyle president Daniel Tisch.

It was because of her achievements that Argyle promoted Misty to the director level at age 29, the youngest person at the agency to have achieved that position.

Here’s the link:–-misty-meeks-86547



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